Reebok

rbk lrg

FORMAT

Promotion

TIMEFRAME

2008

OBJECTIVES

To achieve high numbers of eye-contacts and high awareness levels. Eye-catching, outdoor event. Distribution of samples and flyers

PERFORMANCE

pi-five Dialogfeld supported the Reebok "Show your moves" campaign using a classical sample event. Over the 2-day event, branded promoters distributed more than 13,000 flyers around selected Humanic outlets. Four promoters each were deployed in Vienna and in Graz, and two each in Linz, Klagenfurt and Salzburg. The approachable campaign meant there was no problem in distributing the flyers