Actimel Bussi aufs Bauchi eCard

danone bauch hp lrg

FORMAT

Audio-Video Content (3D & Online)

TIMEFRAME

2009

OBJECTIVES

To communicate the "wow fact" that 70% of immune defences reside in the gut. To generate as many net target-group contacts as possible. As many as possible online contacts

PERFORMANCE

The homepage www.bussiaufsbauch.at went online at the beginning of July. It is modelled after the Look&Feel of the Actimel CD and website and enables different stomach models to be created and then sent with a greetings message to friends and acquaintances. The site was advertised across a broad media campaign: necklaces (sample product), facebook, google banner.