Coca Cola

coca xmas

FORMAT

Event marketing

TIMEFRAME

2004 - 2005

OBJECTIVES

The core task was the creation and implementation of an Austrian truck tour with the integration of local communities. Emphasis was to be placed on the staging of a "Magic Christmas" within the Coke brand world.

PERFORMANCE

Successful recreation and touring of the legendary Coke Christmas truck:
+ Huge media interest (massive coverage at each stop)
+ Over 10,000 visitors at 22 stops
+ Charity for SOS Kinderdörfer
+ Effective online and offline campaign with high target group activation.